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Retailing

Retailing

by: Tony Kent

 

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview...


ISBN: 9780333997697

Publisher: Palgrave Macmillan

Subject: Business and Management, Marketing and Sales

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book

The Joys of Complaining: The Consumers' Guide to Getting Even

The Joys of Complaining: The Consumers' Guide to Getting Even

by: Jasper Griegson

 

The British aren't great at complaining; faced with an unsatisfactory meal in a restaurant we are more likely to leave muttering under our breath than air our grievances with the manager. For those of us who need a lesson or two in standing up for our rights The Joys of Complaining is a...


ISBN: 9781861051660

Publisher: Robson Books Ltd

Subject: Business and Management, Marketing and Sales

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book

Understanding the Hospitality Consumer

Understanding the Hospitality Consumer

by: Alistair Williams

 

"Understanding the Hospitality Consumer" presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful...


ISBN: 9780750652490

Publisher: Elsevier Science & Technology

Subject: Business and Management, Marketing and Sales

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book

Hospitality Marketing: An Introduction

Hospitality Marketing: An Introduction

by: David Bowie

 

"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with...


ISBN: 9780750652452

Publisher: Elsevier Science & Technology

Subject: Business and Management, Marketing and Sales

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book

The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market

The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market

by: N. Jagdish Sheth

 

Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers,...


ISBN: 9780743205603

Publisher: Simon & Schuster Ltd

Subject: Business and Management, Marketing and Sales

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book

121 Marketing Ideas: To Grow Your Small Business

121 Marketing Ideas: To Grow Your Small Business

by: Rod Sloane

 

How do you decide which marketing strategy to use to grow your small business? Read the ideas in this book and decide which resonate with you. Then take action. Remember that information without implementation leads to depression. This is one book you are unlikely to put down until you have read...


ISBN: 9781905823123

Publisher: Ecademy Press

Subject: Business and Management, Marketing and Sales

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book

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your...

by: Tom Feltenstein

 

This book contains surefire, down-and-dirty guerilla marketing tactics for any business. No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing...


ISBN: 9780071441377

Publisher: McGraw-Hill Education - Europe

Subject: Business and Management, Marketing and Sales

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book

The Art and Science of Marketing: Marketing for Marketing Managers

The Art and Science of Marketing: Marketing for Marketing Managers

by: Grahame R. Dowling

 

If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes...


ISBN: 9780199269617

Publisher: Oxford University Press

Subject: Business and Management, Marketing and Sales

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book

Basic Marketing: Principles and Practice

Basic Marketing: Principles and Practice

by: Tom Cannon

 

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.


ISBN: 9780304332212

Publisher: Cengage Learning

Subject: Business and Management, Marketing and Sales

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book

Everything You Want: Understanding Consumers, Brands and Communications

Everything You Want: Understanding Consumers, Brands and Communications

by: Jennifer Wood

 

"Everything You Want" was written to help readers understand the process and culture of brand marketing, by taking perspectives on an undulating brandscape of identity, aspiration, and culture. This provocative guide to consumers, brands, and marketing communication allows readers to unlock the...


ISBN: 9781841120195

Publisher: John Wiley and Sons Ltd

Subject: Business and Management, Marketing and Sales

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© 2017 British Council

The United Kingdom's International Organisation for Cultural Relations and Educational Opportunities.
A Registered Charity: 209131 (England And Wales) SC037733 (Scotland).
 

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