Advertising and Public Relations
- View mode:
-
-
-
|
book
|
The Advertising Handbookby: Sean Brierley
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.... |
||
|
|
|
|
book |
Controversies in Contemporary Advertising
"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise... |
||
|
|
|
|
book
|
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
'The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather... |
||
|
|
|
|
book
|
Practice of Advertisingby: Adrian Mackay
"The Practice of Advertising" addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly... |
||
|
|
|
|
book
|
A Technique for Producing Ideasby: James Webb Young
This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.... |
||
|
|
|
|
book
|
Advertising Myths: The Strange Half-Lives of Images and Commoditiesby: Anne M. Cronin
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes.... |
||
|
|
|
|
book
|
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades... |
||
|
|
|
|
book
|
Creating Corporate Reputations: Identity, Image and Performance
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become... |
||
|
|
|
|
book
|
Exploring Direct and Customer Relationship Marketingby: Martin Evans
Exploring Direct and Customer Relationship Marketing, second edition examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues. It covers the strategic impact of direct marketing, the sources and use of data that operationalise relationship... |
||
|
|
|
|
book
|
Publicity Handbook: The Inside Scoop from More Than 100 Journalists and PR Pros on How...by: David R. Yale
Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan,... |
||
|
|
|
The United Kingdom's International Organisation for Cultural Relations and Educational Opportunities.
A Registered Charity: 209131 (England And Wales) SC037733 (Scotland).
