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Brian Plowman
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book Activity Based Management Improving Processes and Profitability |
Activity Based Management Improving Processes and Profitabilityby: Brian Plowman
Product - and particularly customer - profitability is a black hole in most managers' understanding of their business. Identifying customer revenue is easy but identifying what they cost - so we can understand whether or not they are profitable - is difficult. In a world in which competition,... |
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