Grahame R. Dowling
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book The Art and Science of Marketing: Marketing for Marketing Managers |
The Art and Science of Marketing: Marketing for Marketing Managers
If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes... |
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book
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Creating Corporate Reputations: Identity, Image and Performance
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become... |
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