Philip Kotler
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Social Marketing: Improving the Quality of Lifeby: Philip Kotler
'As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address social problems that have their roots in undesirable behaviors. We are fortunate to have some of the... |
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Principles of Marketing: European Editionby: Philip Kotler
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs... |
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Knowby: Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In "Marketing Insights from A to Z", Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to... |
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Marketing Moves: A New Approach to Profits, Growth and Renewalby: Philip Kotler
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets.... |
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Marketing 3.0: From Products to Customers to the Human Spiritby: Philip Kotler
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation,... |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Causeby: Philip Kotler
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good... |
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