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Essential Business Books: The World's Best Business Writing at a Glance

Essential Business Books: The World's Best Business Writing at a Glance

by: Jonathan Glasspool

 

Ranging from Sun Tzu's Art of War to The Communist Manifesto, taking in Peter Drucker's Practice of Management and Tom Peters's In Search of Excellence along the way, Essential Business Books contains: Time-saving, easy-to-read digests of key titles that have influenced all aspects of the world...


ISBN: 9780747562382

Publisher: A & C Black Publishers Ltd

Subject: Business and Management, Business

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book

Ethics and Business: An Introduction

Ethics and Business: An Introduction

by: Kevin Gibson

 

In this lively undergraduate textbook, Kevin Gibson explores the relationship between ethics and the world of business, and how we can serve the interests of both. He builds a philosophical groundwork that can be applied to a wide range of issues in ethics and business, and shows readers how to...


ISBN: 9780521682459

Publisher: Cambridge University Press

Subject: Business and Management, Corporate Governance

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book

Retailing

Retailing

by: Tony Kent

 

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview...


ISBN: 9780333997697

Publisher: Palgrave Macmillan

Subject: Business and Management, Marketing and Sales

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The Joys of Complaining: The Consumers' Guide to Getting Even

The Joys of Complaining: The Consumers' Guide to Getting Even

by: Jasper Griegson

 

The British aren't great at complaining; faced with an unsatisfactory meal in a restaurant we are more likely to leave muttering under our breath than air our grievances with the manager. For those of us who need a lesson or two in standing up for our rights The Joys of Complaining is a...


ISBN: 9781861051660

Publisher: Robson Books Ltd

Subject: Business and Management, Marketing and Sales

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book

Export Finance: Risks, Structures and Documentation

Export Finance: Risks, Structures and Documentation

by: Richard Willsher

 

Export financing has always been at the hub of any international company's activity. However it has moved up to the top of the agenda in the light of the recent Uruguay round on GATT. Willsher examines the new environment of project financing with a particularly detailed view of the risks...


ISBN: 9780333653913

Publisher: Palgrave Macmillan

Subject: Business and Management

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book

Mastering Management Skills

Mastering Management Skills

by: Richard Pettinger

 

A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic...


ISBN: 9780333929384

Publisher: Palgrave Macmillan

Subject: Business and Management

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book

Measuring Business Performance

Measuring Business Performance

by: Andy Neely

 

The fast moving, highly competitive environment thet many companies have to operate in today has driven the subject of business performance measurement high up the management agenda. The weaknesses of the measures traditionally used- their narrow focus, their historical orientation, and their...


ISBN: 9781861970558

Publisher: Profile Books Ltd

Subject: Business and Management, Management

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book

50 Essential Management Techniques

50 Essential Management Techniques

by: Michael Ward

 

Are you familiar with concept of product life cycle? Of course you are! Does the prospect of a SWOT analysis bring you out in a cold sweat? Prabably not. But what about the Johari Window? Or Zipf's Law? Each entry in this bestselling book introduces a techniques, explains how it works, then...


ISBN: 9780566081644

Publisher: Gower Publishing Ltd

Subject: Business and Management

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book

Organization Theory and the Multinational Corporation

Organization Theory and the Multinational Corporation

by: Sumantra Ghoshal

 

The original edition of Organization Theory and the Multinational Corporation was a seminal influence in bringing together organization theory and perspectives on the multinational corporation from international management. Leading scholars from both fields contributed to the book, and it quickly...


ISBN: 9781403906700

Publisher: Palgrave USA

Subject: Business and Management, Business

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book

eBusiness Fundamentals

eBusiness Fundamentals

by: Paul J. Jackson

 

'After the dot.com hype comes the reality of the technological transformation of our society, and here is an excellent overview of the issues that matter. This book's coverage of how the internet will affect governments and democracies worldwide is comprehensive and compelling.' Dan Jellinek,...


ISBN: 9780415255950

Publisher: Taylor & Francis Ltd

Subject: Business and Management, Business

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The United Kingdom's International Organisation for Cultural Relations and Educational Opportunities.
A Registered Charity: 209131 (England And Wales) SC037733 (Scotland).
 

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