Design Process in Business
ISBN No. 9780273643746
No.of pages 312
Subject Business and Management
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Table of contentsI: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES 1: Why design? 2: What is design? 3: Managing the process II: INTEGRATED DESIGN MANAGEMENT 4: Strategy and Design 5: Marketing and design 6: Operations management and design 7: Organizational behaviour and design 8: Finance and design 9: Design and the law III: IMPROVING THE DESIGN PROCESS 10: Performance measurement and benchmarking 11: Design Tools IV: DESIGNS ON THE FUTURE 12: Creating design futures
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