Marketing and Sales
- View mode:
-
-
-
|
book
|
Retailingby: Tony Kent
"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview... |
||
|
|
|
|
book
|
The Grocers: The Rise and Rise of the Supermarket Chainsby: Andrew Seth
An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service... |
||
|
|
|
|
book
|
The Joys of Complaining: The Consumers' Guide to Getting Evenby: Jasper Griegson
The British aren't great at complaining; faced with an unsatisfactory meal in a restaurant we are more likely to leave muttering under our breath than air our grievances with the manager. For those of us who need a lesson or two in standing up for our rights The Joys of Complaining is a... |
||
|
|
|
|
book
|
Understanding the Hospitality Consumer
"Understanding the Hospitality Consumer" presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful... |
||
|
|
|
|
book
|
Hospitality Marketing: An Introductionby: David Bowie
"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with... |
||
|
|
|
|
book
|
121 Marketing Ideas: To Grow Your Small Businessby: Rod Sloane
How do you decide which marketing strategy to use to grow your small business? Read the ideas in this book and decide which resonate with you. Then take action. Remember that information without implementation leads to depression. This is one book you are unlikely to put down until you have read... |
||
|
|
|
|
book
|
The Business Marketing Course: Managing in Complex Networksby: David Ford
"The Business Marketing Course" has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford,... |
||
|
|
|
|
book
|
Marketing Unwrappedby: Ray Perry
"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole "what... |
||
|
|
|
|
book
|
401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your...by: Tom Feltenstein
This book contains surefire, down-and-dirty guerilla marketing tactics for any business. No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing... |
||
|
|
|
|
book
|
After Image: Mind-altering Marketingby: John Grant
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach,... |
||
|
|
|
The United Kingdom's International Organisation for Cultural Relations and Educational Opportunities.
A Registered Charity: 209131 (England And Wales) SC037733 (Scotland).
