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India's Communication Revolution: From Bullock Carts to Cyber Marts

India's Communication Revolution: From Bullock Carts to Cyber Marts

by: Arvind Singhal

This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that...

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Combating AIDS: Communication Strategies in Action

by: Arvind Singhal

This book was awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA. 'This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and...

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18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building

by: Jagdeep Kapoor

In today's competitive times, where marketing is nothing short of warfare, "18 Brand Astras" presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be...

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9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

by: Jagdeep Kapoor

Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth...

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24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

by: Jagdeep Kapoor

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies.

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Contemporary India: Transitions

Contemporary India: Transitions

by: Peter Ronald DeSouza

Looking at the many Indias within India, this book takes a look at the transitions that have and are taking place within civilization, the economy, polity and society since Independence.

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Janani - Mothers, Daughters, Motherhood

by: Rinki Bhattacharya

Bringing together the writings of women from various walks of life - authors, artists, academics and ordinary people - this volume presents their experiences of being mothers and daughters. The complex emotions women go through, as a mother or a daughter, are portrayed in a variety of ways. The...

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Communication Technology and Human Development: Recent Experiences in the Indian Social...

by: Avik Ghosh

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical...

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Corporate Finance: Theory and Practice

by: S. R. Vishwanath

The central theme of this textbook is value-based financial management with the author's basic premise being that value creation should be key to making financial, strategic and operating decisions. Modern financial theory and valuation techniques are introduced to enable students to make complex...

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One Little Finger

by: Malini Chib

'The birth was hugely traumatic, and the pediatrician in charge kept repeating to himself, 'It was a mistake...I should have carried out a caesarean! lets see if she survives! I am not sure if she will survive! at the most 72 hours.' I Survived! "One Little Finger" is the autobiography of Malini...